● REC // 24FPS // 4K RAW ANAMORPHIC 2.39:1 // 40MM // AI PIPELINE TC 00:04:12:18
SCRL 000%
AI Creative Director // AI Commercial & Film Director // Writer

I direct what AI imagines.

Habeeb Lawal makes high-impact product commercials, brand films and UGC campaigns: hook-first, strategy-led and built at the speed of AI.

// Brand films & product commercials
// Available for commissions

Enter the screening room → Greenlight a project
AI COMMERCIALS ✦ BRAND FILMS ✦ UGC CAMPAIGNS ✦ PRODUCT FILMS ✦ VISUAL STORYTELLING ✦ DIRECT-RESPONSE VIDEO ✦
// 01 — Director's Dossier

The person behind the lens.

DIR. ON FEED [LIVE]ACTIVE_PFP.mp4
Habeeb Lawal
[FOCUS: STANDBY]24FPS · 4K RAW
Available for global commercials & brand films

Habeeb Lawal · Lagos, Nigeria · Remote-ready

A content strategist turned AI film and commercial director. Two years of audience-first, data-informed video campaigns across TikTok, Instagram Reels and YouTube Shorts, with every hook iterated against real engagement data and every frame produced in Veo3, Higgsfield, Kling and CapCut Pro.

#1of 60 ambassadors · WarpBeam, 12+ months
Top 3of 1,000+ · RichSea Video Creativity Contest
5–8ad variants delivered per brief
4+short-form videos shipped weekly at WarpBeam

The AI production pipeline

Experience

Capabilities & tools

// 02 — Director's Cut

How I build a commercial.

// 03 — The Screening Room

Widescreen films & commercials.

// 04 — Vertical Cinema

Vertical cinema, UGC & live reels.

// 05 — Written Dispatches

Director's notes & dispatches.

Threads and posts on community, creators and Web3 growth, written in public on X.

// 06 — Book a Director

Greenlight a project.

Pick what you need and your brief writes itself. Add your brand details and send it in under a minute.

Send by email

Telegram and X open my profile with your message copied to the clipboard. Paste it in the chat.

Request the CV
LinkedIn X @habeeb_lawal1 Telegram YouTube